What are Jaapi and Sendoso actually for?
Sendoso is a sending platform for revenue teams. Its center of gravity is the sales workflow: a rep triggers a gift from the CRM, Sendoso picks it from a warehouse (or issues an eGift), and marketing measures the effect on pipeline. Pricing follows the enterprise pattern — unpublished platform fees that third-party analyses consistently place in the five figures annually, plus per-seat, per-send handling, and storage charges.
Jaapi is an employee swag store. Your team browses a branded shop, spends credit you allocate, and each item is produced on demand at the nearest of 18+ facilities across 19 countries. Gifting is a link, not a campaign: the recipient picks their size and enters their own address.
How does swag physically move in each model?
In Sendoso’s model, swag exists before anyone wants it — produced in bulk, stored in their warehouses, then picked, packed, and shipped per send, each step with its own fee. International sends cross borders with the customs friction that implies.
In Jaapi’s model, swag exists because someone ordered it. Production happens in the recipient’s region, so over 90% of orders ship as domestic parcels — typically $4–12, arriving in 4–8 business days, with no import-duty surprises.
Which should your company pick?
If sales and marketing own the budget and the goal is pipeline, Sendoso is built for that. If HR, People, or brand owns the budget and the goal is a swag program employees actually like — onboarding, recognition, anniversaries, a store worth browsing — that’s Jaapi’s home turf. Some companies run both; they barely overlap.
This comparison is based on publicly available information as of July 2026. Spotted something outdated? Tell us and we’ll fix it.
